Selling your home can be an overwhelming and emotional experience. You need intelligent, straightforward strategies to help you maximize your profits, maintain control, and reduce the stress associated with this process.

Although the exact strategy depends on a seller’s particular goals and timing, which I can discuss with each of you individually, here are six strategies used on most listings:

1. Determine when you are selling, and then keep it to yourself

This will dictate your actions and decisions on several factors — from the selling price to how much time and effort you invest in getting your home ready.

The time of year you plan to put your home on the market will dictate the best strategy for reaching buyers during that period. For example, when listing a home during the holidays, you’ll take one approach, while listing during the busy spring selling season requires a different approach. 

Both strategies aim to get the most money out of your home in the shortest amount of time. 

Once you decide when you are selling, we recommend keeping all the details, such as why, when, for how much, etc., to yourself. 

Why?

Knowing when a home is coming on the market may influence others in your neighborhood who plan to sell, and in that way, it could impact your sale. Neighbors planning to list their homes could change the price they want to sell for or even when they sell if they hear about your plans.

Key Takeaway:  Your timing determines your strategy and then mums the word. 

2. How will you answer the number one question potential buyers will ask, “Why is the seller moving?”

This can sometimes be a tricky question to answer, so you want to be sure you have an honest yet satisfactory answer to this question. 

Sometimes, the answer is easy—moving because of a job relocation or moving out of state to be closer to family. 

However, when you are moving because your current home no longer fits your life for whatever reason, your answer for why you are moving could also make buyers rethink whether they will run into the same issue after they buy. 

Together, we’ll craft an honest answer to this question that will give potential buyers the information they seek without jeopardizing the sale. 

For example, if you bought your home five years ago when you were single and now married life has you wanting more space, we might say that you loved living there for five years as a single in the city, but as newlyweds, you are excited to buy your first home together.

Key Takeaway: Have an honest yet satisfactory answer to the question, “Why are you moving?”

3.  Know your most likely buyer

This is THE most important part of selling your home quickly and profitably.  Knowing WHO is most likely to buy your home will determine so much about HOW to sell your home.

It will determine decisions like when is the best time to sell, what the home should look like to be most appealing to this buyer, and even how to price it. 

Understanding your most likely buyer’s motivation will also help you devise the best strategy for selling your home for the most money, especially once you are in negotiation mode.

Does he or she need to move quickly? Does he or she have enough money for the asking price? Why do they want to buy?  Are they most likely first-time buyers and don’t have another home to sell?

Knowing this information gives you an advantage in the negotiation process, as you want to control the pace of the exchange between yourself and the buyer.

Key Takeaway: Knowing who the most likely buyer of your home is will drive how you will get your hold sold. 

4. Maximize your home’s potential

Now that you know when you plan on selling, why you are moving, and who your most likely buyer is, it’s time to get your home in showing shape.

Buyers want to imagine themselves living in your home, so you want your home to look like them, not you. 

This is a two-step process. First, you’ll do all the “normal” things like cleaning, uncluttering, scrubbing, dusting, and painting, if necessary, to give your home the WOW factor from top to bottom.

Next, we’ll walk through your home and help you do small things that will speak to your most likely buyer. This will tug at your buyer’s heartstrings and help them have an emotional response to your home—we want them to feel right at home! 

Key Takeaway:  Your home should look like your most likely buyer’s home, not yours.

5. No vacancies or empty rooms

A vacant home looks forlorn, forgotten, and unappealing. Potential buyers find it hard to “see” themselves there if it’s a blank slate. 

Instead, we want them to walk in and “see” themselves as though they already live there without them having to paint the picture. 

So, whether you still live in your home or not, you want it to feel full of life.   We can either help you edit your current home to the bare minimum so it speaks to your potential buyers, OR I’ve got a team of professionals who can do it for you and make your home come to life after you’ve moved out. It’s your call!

Key Takeaway: Avoid selling your home vacant, even if you’ve moved out, to help your buyers “see” themselves in it.

6. Watch the real estate market carefully

Keep a close eye on the market between now and when you plan to put your home up for sale. I recommend not setting the exact price until the day before it goes live on the market. 

The reason is that prices change quickly, and your value will be determined by what’s selling (or not selling and sitting on the market) the week you list your home. 

I will review the price range your home will most likely sell in and even discuss pricing strategy with you (we have a unique, proven, and highly effective pricing formula that’s WAY better than any algorithm), but I encourage you NOT to set the price until very close to your listing date. 

It’s much better to wait and have the most up-to-date data on what has sold, what has come on the market, and what is staying on the market to determine the perfect listing price for your home. 

Key Takeaway: Be willing to wait until right before your home goes on the market to decide on the exact asking price.

I’m here for you!

These are six strategies for you to consider before selling your home. When you’re ready to sell, we’ll discuss several other strategies with you, including one that buyers LOVE called “What We’ll Miss Most.”  I’ll tell you all about it! 

When you start to think about selling your home, well before you are ready to go, email me, and we’ll set up a time to meet and discuss all this and more to make sure you get the most out of your most significant investment.